Pink ElephantServicesData Resilience
Data Resilience
From backup to proven recovery. Without assumptions.
Data resilience means knowing your data can actually be recovered, not just stored. With continuous validation and tested disaster recovery scenarios, you know recovery will work when it matters most.
The challenge
Recovery is expected to work. But rarely proven.
Backup, storage and recovery are split across vendors, tools and teams, so nobody can guarantee the outcome. When a cyber attack, crash, AI-driven data loss or human error occurs, recovery becomes slow, incomplete or fails entirely, and no one knows whether the data can be trusted.
Fragmentation
No single owner of recovery
Backup, storage and recovery sit with different teams and vendors, with no clear owner when recovery is needed.
Lack of validation
Recovery is assumed, not proven
Backups exist, but recovery is rarely tested in real scenarios. Whether systems can actually be restored remains unclear.
Untrusted data
Data may not be usable
After an incident it is often unclear whether data is clean, complete and safe to restore. That delays every decision.
Delayed response
Recovery is slow and unpredictable
Dependencies between systems and tools lead to delays, incomplete restores and extended downtime.
The moment of truth
It only becomes visible when you need to recover.
Incident occurs
A cyber attack, human error or system failure.
Recovery starts
Data turns out to be incomplete, corrupted or unclear.
Dependencies break
Systems, tools and vendors do not align.
Outcome
Recovery is delayed, incomplete or fails.
The solution
Recovery only works when the entire chain is covered.
Data resilience requires every part, from backup to validation and recovery, to be connected, controlled and continuously tested. If any part is missing, recovery becomes uncertain.
Layer 01
Protection Layer
Backup
All data is captured and protected
Across cloud, SaaS and on-premises environments, with continuous monitoring.
Storage
Data is secured and immutable
Encrypted, immutable storage in sovereign data centres (NL/DE), with geo-redundancy.
Layer 02
Recovery Layer
Disaster Recovery
Systems can be restored when environments fail
Predefined and tested recovery scenarios.
Hosting / Fallback
Recovery environments are ready
Independent infrastructure to restore workloads.
Layer 03
Assurance Layer
Cyber Recovery
Only clean data is restored
Threat scanning and isolated recovery environments.
Validation
Recovery is continuously tested
Regular verification that recovery actually works.
How it works
From protection to proven recovery. In three steps.
Data resilience isn’t just about having the right components. It is about how they work together in practice: continuously, automatically and under control.
Protect everything
All data is continuously captured and secured across cloud, SaaS and on-premises, so nothing is left unprotected.
Delivered through: DMaaS Backup · MSP Cloudbackup
Isolate and verify
Backups are stored immutably, scanned for threats and verified in isolated environments, so recovery data is clean and usable.
Delivered through: Threatscan · Cleanroom validation
Recover with certainty
Predefined scenarios and continuous testing make recovery predictable, with clean data restored in secure environments.
Delivered through: Disaster Recovery · Cyber Recovery · Pink Cloud
The difference
Backup vendors store your data. Pink ensures you can actually recover it.
Typical backup vendor
- Focus
- Back-up
- Responsibility
- Tool / platform
- Scope
- Partial (1–2 layers)
- Validation
- Assumed
- Cyber recovery
- Limited / add-on
Pink Elephant: full recovery ownership
- Focus
- Recovery outcome
- Responsibility
- End-to-end ownership
- Scope
- Full chain (backup → storage → recovery)
- Validation
- Tested & proven
- Cyber recovery
- Clean, validated recovery (cleanroom)
Most providers deliver part of the solution. Pink delivers the result: reliable, proven recovery.
Integration
Works with your existing environment.
No rip-and-replace. No disruption. Data resilience is added on top of your current setup across all environments, systems and workloads.
Microsoft 365
Outlook, Teams, SharePoint, OneDrive
Azure
VMs, databases, managed services
On-premises
Servers, storage, legacy systems
Hybrid cloud
Multi-environment workloads
SaaS apps
Business-critical applications (CRM, HR, finance)
Databases
SQL, application and operational databases
Storage
File systems, archives and backup repositories
Multi-cloud
Workloads across multiple cloud providers (AWS, GCP and more)
Built for control and sovereignty. Sovereign storage in the Netherlands and Germany · immutable backup options · flexible retention: hot, cold and object storage · secure, direct connectivity to Pink cloud and Pink data centres.
In practice
Proven in real environments.
Trusted by organisations where data availability is critical.
Cloud-first is not an option for Häring, but Pink Elephant’s DMaaS solution convinced us nonetheless. It lets us transfer DR backups to the cloud, adding an extra layer of data security in worst-case scenarios.
Arkadiusz MajewskiIT group leader, Anton Häring KG
Pink Elephant has demonstrated flexibility in meeting our requirements and delivering services within our dynamically growing IT environment.
Joerg HesselinkGlobal Head of Infrastructure, GfK
Thanks to Pink Elephant, we now have the ideal solution for centralised backup management. We check the backup daily and everything runs perfectly, which has brought our cyber resilience to a top level.
Martin JentzschIT Manager, Eberhardt TRAVEL
Make sure your data can actually be recovered.
Most organisations only discover recovery doesn’t work when it’s too late. You don’t have to.